淘寶上看到的獵奇新聞，藏著一個帝國下的“野蠻生長”

<section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">當很多人和淘寶的聯系還只限于“搜索瀏覽下單”簡單三連時，已經有更多的人開始探索淘寶中那些能夠滿足個性化需求的“秘密花園”。</section>

<section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">有這么一群人，他們儼然從淘寶的某一入口感受著“發現新大陸”般的樂趣，也因此開拓出了淘寶另一種“獨辟蹊徑”的功能：</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">看新聞，找樂子。</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">在一眾鶯鶯燕燕的賣貨廣告中，能看到這樣“清新脫俗”又充滿人文關懷的宇宙最新消息追蹤；</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;"></section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">也能看到這樣接地氣的日常分享；</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
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<section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;"></section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">也少不了戀愛分手諸如此類的明星八卦娛樂新聞。</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
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<section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;"></section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;"></section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">這樣一處比朋友圈精彩比微博簡單的快樂源泉，就在手機淘寶順位第二Tab——微淘。</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
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<section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">作為淘寶上重要的內容營銷及店鋪粉絲運營陣地，微淘里的每一個動作，都暗藏了淘寶商家們的苦心經營。</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">其實，微淘的初衷并不是“看新聞”這么簡單。它肩負著淘寶商家們上新、種草、視頻、賣家秀、直播等多重的任務，覆蓋了多種場景下的運營需求，尤其是上新和種草。</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">簡單的來說，淘寶商家們做微淘的目的很直接：活躍店鋪粉絲，提升粉絲互動率，進而引導更多的粉絲進入淘寶店。</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">而作為處于“馬斯洛需求層次”的最底層，像文章最開頭出現的幾幕，類似獵奇、娛樂、搞笑的輕新聞式內容自然成了最能引起廣泛人群關注和反饋的切入點。</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); text-align: center; line-height: 1.75em; overflow-wrap: break-word !important;">01 </section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); text-align: center; line-height: 1.75em; overflow-wrap: break-word !important;">龐大的淘寶內容陣營</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">早在2017年年底，淘寶的內容生態就已經形成了包括微淘在內的有好貨、愛逛街、必買清單、淘寶頭條、生活研究所、淘秘籍等一系列內容矩陣，還為淘寶商家和淘寶達人提供了短視頻、直播、圖文等多種內容形態的生產和分發工具。</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">萬能的淘寶，已經不滿足于做那個“想買什么就有什么”的淘寶，而是將野望擴大到滿足“人的物質欲望和精神欲望”。人們日趨強烈的精神層次內容獲取訴求，正是淘寶這個商業帝國走向“內容化”道路的驅動力內核。</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">龐大的內容布局，篇幅有限無暇展開。回歸到最開始的布局之一——微淘，不同于聚光燈下的淘寶直播，也不同于含著金湯匙出生的淘寶頭條，微淘坐擁手機淘寶中的獨門獨戶，卻也透露著野蠻生長的草莽氣息。有放飛自我，也有守土一方，有順勢而為，也有秉承初心。</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">不過，微淘作為商家們和店鋪粉絲交流的“客廳”，傾向嘮嗑式安利，還是開門見山式種草，也能劃分出不同的流派。</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); text-align: center; line-height: 1.75em; overflow-wrap: break-word !important;">02</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); text-align: center; line-height: 1.75em; overflow-wrap: break-word !important;">微淘江湖下的流派</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); line-height: 1.75em; text-align: center; overflow-wrap: break-word !important;"></section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); line-height: 1.75em; text-align: center; overflow-wrap: break-word !important;">微淘的五大類型和四大形式</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); line-height: 1.75em; text-align: center; overflow-wrap: break-word !important;">
</section>

• 嘮嗑派

<section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">有關數據表明，在微淘中，以搞笑、獵奇類型的熱點話題開場的文案，同時加以問句引導的互動方式，往往能夠獲得更多淘寶平臺的流量扶持，因此也成為了絕大多數淘寶商家們都會選擇的一種微淘內容類型。于是，呈現在用戶面前的便是，淘寶上出現了越來越多的新聞和搞笑段子。這也成了淘寶用戶們剁手前后的臨時停靠點。</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">而且，嘮嗑派的淘寶商家們深知，微淘內容一切以粉絲群關注、喜好為中心。面對越來越低齡化的淘寶用戶，愛玩愛娛樂，追星追八卦，經?；钴S于豆瓣、B站、貼吧等各種社區的他們，或許娛樂內容比直接賣貨更能引起他們的注意。</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;"></section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section>

• 種草派

<section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">店鋪要上新，預熱消息來一波；優質、有話題的買家秀，推薦來一波；好貨銷量節節高，種草清單少不了。作為賣貨的核心，種草安利派系的受寵程度，也不亞于嘮嗑派，淘寶爸爸的流量扶持自然也少不了。</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">最早起源于美妝論壇與社區的「種草」與「拔草」，越來越多地被淘寶商家們熟稔巧妙運用。微淘作為一處沒有旁人打擾的地盤，是淘寶商家們通過長效的內容鋪墊，為粉絲及大眾創造購買需求的寶地。只不過，內容是否足以說服粉絲，也是充滿未知的挑戰。</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section>

• 壕氣派

<section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">想要招待好粉絲，”瓜子飲料”方能體現誠意。</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">對于不少淘寶商家而言，微淘也是他們“寵幸”粉絲、“招待”非粉絲的不二陣地?？偠灾瑢τ谑祜褂梅劢z福利的壕氣一派，熱情好客的商家人設，可以說對于淘寶買家是一目了然。</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); text-align: center; line-height: 1.75em; overflow-wrap: break-word !important;">03</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); text-align: center; line-height: 1.75em; overflow-wrap: break-word !important;">微淘，淘寶內容化的縮影</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">打開淘寶看新聞，看到的是千萬淘寶商家們為了躋身流量陽光大道努力前行的背影。</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">作為淘寶內容布局之一的微淘，是買家們的精神休憩所，也是賣家們的命運存放地。從微淘看到的商家流派此消彼長，也是淘寶這個商業帝國在內容化道路上的浮光掠影。</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section>

<section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">正如初見微淘時那句：“專注你的熱愛，有熱愛的人是幸福的”，淘寶在日趨龐大的內容陣營面前，是否能堅守“專注熱愛”的初心，不僅是淘寶賣家們，也是數億買家們的所期待得到的答案。</section>